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chAFTA: What Will it Mean for Australian SMEs

It’s been a big month for Australian politics. With the China-Australia Fair Trade Agreement (chAFTA) closed for formal negotiations and with the recent G20 Summit in Brisbane; the eyes of the world have been fixed on Australia. Australian politics have been rushing to media channels to assure SMEs of the benefits such events will bring
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Google Authorship Discontinued – What Now?

On 29 August 2014 Switzerland based John Muller (Google Webmaster Trends Analyst) announced the end of Google Authorship. Since then all photos and references to Google+ profiles have been completely dropped from Google Search listings. When explaining the reason for this change John says that the decision was founded on feedback from webmasters, authors and users who said that the platform was becoming too much of a distraction when finding search results.


Weekly Round Up: This Week in Australian Business

Weekly Round Up: This Week in Australian Business


Mobile: The Screen To Be Seen On

The latest Australian results for digital advertising expenditure are in, and all roads point to mobile. In the second quarter of 2014, digital advertising saw a 29% growth over the previous year – that’s a whopping extra $72 million, to take the Q2 total to $320 million. How much of this is spent on mobile-targeted advertising?


Weekly Round Up: This Week in Australian Business

Weekly Round Up: This Week in Australian Business


Online Marketing in Our Daily Lives

In an attempt to further drive engagement with their customers in Australia, Nestle in conjunction with Woolworths has incorporated near field technology into in-store advertising as part of a marketing campaign within the supermarkets store for Uncle Toby’s Oats and strawberries. This isn’t the first time the chain’s marketing strategy has had to be altered to keep up with changing trends.


Snapchat’s New eCommerce System

Just as Facebook and Twitter have announced that they are getting into eCommerce, Snapchat appears to be trying to get in on the action too. The popular mini photo and video sharing social network bought trademarks for two payment related systems last week.


Weekly Round Up: This Week in Australian Business

Weekly round up of the Australian business news.