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As a business owner, regardless of industry or targeted client base, anyone would agree on the benefits of having a physical shop front or office. If this shop front is well staffed, well maintained and in a good location, then clearly foot traffic will come into the store, giving your staff the opportunity to make sales and/or generate leads. The better the location, the greater the volume of foot traffic. The better your staff, the more sales and leads (not to mention the quality of these) will be achieved. All fairly simple stuff isn’t it?

I hear this every so often from some of my clients, a sense of desperation when attempting to deal with the Google Adwords system. And while I don’t think Google set out to make navigation of the system difficult, on the contrary, I believe they attempted to make it as accessible to everyone as possible, I understand why it would seem this way to many clients.

Google is an ever-changing landscape of innovations and methods for businesses to promote their goods and services – but how do you keep up? What happens when your competitors start utilising these avenues before you? The key is to look before you leap. Just because it’s new, doesn’t mean it’s for you. Here are a few things to consider when doing market analysis for your online advertising strategy.

Let’s dive straight into Part 2 by defining a couple of different types of conversions. Generally from an SEO standpoint I tend to use the word conversion to mean lead, so an email or phone call which is a direct result of the SEO work. This is when a potential customer searches a keyword, finds
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Wordpress is one of the best CMS platforms out there. It is free, easy to use and has a plugin for just about everything (you can get Wordpress from here). One of the most popular Form Builder plugins is Contact Form 7. It is very customisable, and can handle multiple forms, supports Ajax-powered submitting, CAPTCHA
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Our brand new sister company ConvertoPages was born out of a need for brilliant landing pages to work alongside AdWords Campaigns in order to maximise conversions and offer landing pages which are incredibly easy to edit to your preferences as you go. Here’s a little rundown of why they work so well.

As 2013 draws to an end we’re left to reflect on what has been a year of unprecedented change for on-line marketing.

I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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This is an exciting new feature which gives you insight into how paid search is performing alongside organic traffic.