Blog

The term “digital presence” is one that’s shifted almost yearly. So what does it mean right now? It’s the sum of everything that people can find out about your business on the internet. These data points are often sadly neglected, despite only needing small time investment and a systematic approach to increasing your visibility. Everything
Read More

Let’s get back to basics with AdWords! Below we’ll discuss how they work, and how to use them to best effect. We’ll give a brief introduction to the concept of AdWords and lastly how Google ranks ads. So, what is Google AdWords? Simply put – AdWords is an auction. Advertisers compete against one another in
Read More

Having only recently celebrated its first birthday, Instagram Stories has dominated the realm of live 24 hour video content and become an increasingly powerful marketing platform. With more that 200 million active users either filming or viewing the live content each day (40 million more than Snapchat), it’s obvious as to why many businesses have
Read More

If you’re still using direct mail, print ads or television commercials — social media marketing costs almost nothing compared to those traditional outlets. Over the past couple of years, both the technology and services behind Facebook Ads have improved immensely. Meaning, now they’re affordable and cost-effective form of online marketing. With the ability to target
Read More

With the rollout of Windows 10 in 2015, Bing became the Microsoft recommended search engine. Since then, Bing has reported a 22% year on year growth for search volume, reaching an average of 192 million searches per month. Bing Ads are very similar to Google AdWords, working on a pay-per-click basis and allowing the account owner
Read More

In an era where most communication is now done socially if you wish to learn what your consumers and your potential customers are thinking and the issues they may be having—you should be engaging in social listening. By definition, social listening refers to monitoring conversations on sites like Twitter and Facebook. And, while this can
Read More

Once upon a time… Everyone enjoys a good story. They can entertain, inspire, make you laugh, make you cry. Well, stories can also help align your marketing and sales efforts! It doesn’t matter if you’re an independent start-up or a well-established company, if you’re struggling with your inbound marketing objectives then you need to learn
Read More

One of the most common issues to occur among small and start-up businesses is the lack of knowledge that some in regards to how to effectively market themselves in order to increase brand awareness. Whether you have a minimal or a large budget, at SponsoredLinX we have the know how to help you implement three
Read More

If you’re without a dedicated social media manager or team, you can occasionally find yourself stuck in a sticky situation with your social media posts. While social media is an ideal way to increase brand awareness and drive more traffic to your website, it can also be a little dangerous to your company reputation if not done
Read More

Are you considering updating or indeed creating your digital marketing? Well, nows the time! As of this week, the third round of small business grants from the Queensland government is available for application. Meaning small businesses can apply for matched funding of up to $10 000! In short, the Small Business Digital Grants Program provides small
Read More