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Although businesses are starting to come around to the benefits of social media, there have been quite a few casualties due to a lack of understanding where the PPC (pay-per-click) part of it is concerned. While organic growth and engagement is fantastic and should be encouraged wherever possible, if you’re starting from scratch then you
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Social networks can cop their fair share of criticism. Some call them time wasters, others complain about design or functionality. Often they are just seen as another form of amusement in our busy lives. But social networks can be a very lucrative commodity for business owners since they can connect real customers with brands and
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We live in an age of information-overload. You probably receive more messages in one day than your Great-Granddad’s Great-Granddad did in a year. There’s probably a more accurate scientific figure to back that up, but you get the picture. The real question is – how do you ensure your message breaks through to the other
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I am often asked by clients if it would be more “cost effective” to drop PPC (pay-per-click advertising) and focus on just SEO (search engine optimisation), or vice-versa. The answer I always give my clients is “NO!” This is why…

Since Google upgraded their AdWords system to enhanced campaigns in late July there has been a growing importance on both monitoring and adjusting mobile bids. As competitors in the AdWords marketplace are becoming more aware of the ability to adjust max cost-per-click bids on specific devices they are making large adjustments to ensure they remain
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Everyone knows the average person has a short attention span online. For many people a few seconds is enough time to evaluate a website and then leave. However statistics show that when viewing video content they are willing to spend an average of 2.7 minutes watching a video online. That’s very significant when you think
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Apps are fast becoming the next “.com boom” with tens of thousands of fantastic ideas circulating around and smartphone usage shooting through the roof. As with most other aspects of online marketing, a social boom translates well for tech savvy companies looking to utilise the latest trends to promote themselves. But once you have an
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Long story short: Because search engines cannot afford to ignore it. With Google in particular, long before they launched Google+ they spent a lot of time figuring out how to rank facebook within their search results.

Basically, not a whole lot. While Google’s “Penguin” & “Panda” updates were aimed squarely at SEO and educating websites on what they expected of them, “Hummingbird” has an entirely different purpose.

This is an exciting new feature which gives you insight into how paid search is performing alongside organic traffic.