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Small businesses are the lifeblood of our economy, and with small business now deemed ‘the new black’ there are more pathways than ever before for businesses to prosper and grow. In fact, Deloitte Access Economics reported that businesses, “with high digital engagement enjoy better business outcomes, with a $350,000 or 20% increase in annual revenue”.
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As two sides of the same coin, AdWords and Search Engine Optimisation (SEO) together can satisfy all your search engine marketing needs. These two guys are your main revenue drivers, so it makes sense to not just invest in one, but both! While AdWords is fast and flexible, SEO is your ‘slow and steady’ competitor.
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Everywhere you look when researching the benefits of AdWords and SEO, you’ll see articles about the apparent fierce rivalry between the two online marketing methods. Those articles would have you believe some kind of online version of State of Origin had moved into the digital realm of marketing, but it is simply not the case!
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When it comes to search volume it might surprise a lot of people to know that YouTube is the second biggest search engine in the world behind Google. With over 3 Billion searches on YouTube every month it’s no surprise that in 2006 Google purchased YouTube for $1.65billion. Even with this incredible statistic many digital
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The universally recognised Taoism symbol of balance, Yin and Yang, depicts the idea of balance in all things; light and dark, hot and cold, night and day. Essentially the symbol represents the criterion of forces within nature which cannot exist without the other. Now what does this have to do with digital marketing? Everything, of
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Small to medium businesses around Australia and New Zealand are the lifeblood of our economies. With the permeating nature of the internet, the internet of things, and the way we have integrated the internet in our everyday lives, it means that SMEs have an opportunity of the likes that has never been seen before. SMEs
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“How much should I be spending on my Facebook ads?”…It’s a hard question to answer, especially if using Facebook to build your business is a new thing for you. The Social Networking giant isn’t a young gun, being founded over 11 years ago, but it’s only now that small to medium businesses are starting to
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If you produce content for business purposes, without a doubt you want people to pick up on it. You want more than that, actually. You want people to engage with it. You want people to take it and share it. You want people to talk about it. People notoriously listen to referrals from friends and
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Content Marketing doesn’t just exist within the realm of email marketing, websites and blogging. The world of social media is now one of the most compelling reasons for users to jump on the Internet. You’ve got Facebook, YouTube, LinkedIn, Twitter, Pinterest, Google+, Instagram, Snapchat, Tumblr… the list really does go on and on, and truthfully,
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If the thought of ‘blogging’ makes you groan in despair and roll your eyes, then you’re not alone. Initially, blogging is one of those things you either love or hate. The reality is that as a small to medium sized business owner, writing and managing a blog for your business’s website is crucial for your
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