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Identifying the Online Gaps for Long Term Adwords Strategies.

We have all done it. Googling ourselves to see where our ads are: As a plumber you might type in “Brisbane Plumbers” or “Emergency Plumbers Brisbane” and yes, this is the bread and butter of any advertising campaign. These keywords are obvious, and as such highly competitive which effectively means every plumber in Brisbane is
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Remember What SEO Stands For: Search Engine Optimisation

Over the past couple of years it’s seems that SEO companies are a dime a dozen. Businesses must feel spoiled for choice when they jump online to start researching prices and SEO providers with dozens offering things such as “no contracts”, “endless keywords” and what seem like impossibly low prices. But a note to the
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A Conflict Of Pinterest?

Rapidly becoming the fastest growing social network in history, Pinterest is a Web 2.0 site dedicated to the sharing of pictures and artwork through the social medium.


Impression Share Data Gets A Shake-Up

This week marks the roll out of Google’s latest changes to the way in which AdWords’ impression share data will be reported to advertisers.


IT Criminals Exposed

For those who have received a phone call from Microsoft employees claiming that there’s a virus on your computer, only to realise that the entire incident has been a fraudulent attempt at gaining personal details – it’s all been exposed.


No Conversion Tracking? What’s The Point

Why do we use Google AdWords? How can we test and measure results? How do I determine my return on investment? If you’re asking yourself these questions then you clearly haven’t installed conversion tracking.


Microsoft Attempts To Seize Smartphone Market

Microsoft has updated its corporate branding for the first time in twenty five years, signalling a revamp of its entire marketing structure as it gears up for a series of big product launches.


Australian Geo-targeting

One of the biggest challenges for Australian AdWords advertises is narrow geo-targeting. Australia’s Internet infrastructure quality of service is a far cry from the quality of service experienced in the United States. Given that all Google products are developed and based in the United States, it’s important to remember that some features of AdWords may
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Selecting Keywords

Building an effective AdWords campaign relies so heavily on your choice of keywords. When you are selecting your keywords take some advice from Generation Y and… KEEP IT SIMPLE KEEP IT SMART KEEP IT SPECIFIC


Top Tips For Using The Dimensions Tab

The dimensions tab in AdWords lets you slice up your data by the dimension of your choice over your account, campaigns or AdGroups.