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2013 Heralds Social Media

Social media, a fancy term, that describes the forces behind facebook, Twitter, LinkedIn and many other Web 2.0 services that allow online users to connect with one another in a virtual social environment.


Get Ready To Embrace Social Media!

The time for social media is coming and it’s closer than you think. Very soon facebook will be releasing a feature entitled “Graph Search”, which just might revolutionise the way we search!


CTR and Relevant Keywords

How many times have you looked at your Google Ad Words campaign and felt quietly satisfied by your Click Through Rate (CTR)?


The Importance of a holistic approach to Online Marketing.

A successful AdWords campaign is comprised of several all important variants. Contrary to popular opinion the AdWords campaign is not the be all and end all, rather, it is the website itself that does the all important work. To use a simple analogy, the AdWords campaign is effectively a sprucer standing out the front of
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Making Your E-commerce Site Convert

Online retailers have become a vital part of our economy.  They offer convenience, discounted products and the opportunity to compare models and prices with a click of the mouse.  The significant increase in Smartphone and tablet technology means the possibilities for an ecommerce site to capitalise on this is now greater than ever.


Google Enhanced Draws Scepticism

If you’ve logged into your Google AdWords account recently, you may have received numerous notifications heralding the introduction of Google Enhanced campaigns.


Google – What are they up to?

There is no doubt that Google has become a household name and the only tool to search online. This dominance & ever expanding leadership has given them amazing strength to be able to stay ahead of the market by continuing to innovate and discover new markets to invest into. Lets take a look at what
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High Court Ruling Protects Google From Trademarked Advertising

The High Court in Canberra has rejected ACCC’s attempt to hold Google accountable for its advertisers bidding on competitor’s business names as keywords in an attempt to divert lucrative traffic to their own websites.


Introducing the Google Analytics App

“Did you know you can view your Google analytics stats on your smartphone?


Facebook Launches Search Engine To Rival Google

Facebook has escalated its rivalry with Google and launched a new feature, doubling as a search engine for shared content using the vast amount of information available on the world’s largest social network.